Role: CG Supervisor, On-Set Supervisor, Project Manager, CG Artist, for Sila Sveta.
Managed team of CG Artists.
Developed 3D&2D setups for Naked eye content creation for13 Media screens.
Oversaw the creation and integration of the footage and CG content.
Designed and developed styleframes for one of the campaign scenes.
Ensured the visuals were perfectly adapted to the campaign’s technical and artistic goals.
Managed team of CG Artists.
Developed 3D&2D setups for Naked eye content creation for13 Media screens.
Oversaw the creation and integration of the footage and CG content.
Designed and developed styleframes for one of the campaign scenes.
Ensured the visuals were perfectly adapted to the campaign’s technical and artistic goals.
As part of the large-scale rebranding of T2, Sila Sveta created anamorphic advertising content
for 25 of the most prominent media screens across the country.
The goal was to craft a campaign that reflected the company’s values of technological innovation, honesty, and customer value while introducing a vibrant, diverse new brand identity.
for 25 of the most prominent media screens across the country.
The goal was to craft a campaign that reflected the company’s values of technological innovation, honesty, and customer value while introducing a vibrant, diverse new brand identity.
At the heart of the video is the brand’s key figure, The Boss, who presses a virtual button to reveal three distinct worlds: a futuristic world, fantasy forest, and a playful, whimsical space. In just 15 seconds, the story takes the viewer on a dynamic journey, culminating in the T2 brand shot. This approach allowed the campaign to resonate with a broad audience, helping everyone find something relatable and memorable.
The filming process involved carefully adjusting camera angles and lighting for each media screen, all shot in a 10-meter-deep studio to achieve optimal results.
Moreover every animation was customized to fit the dimensions, proportions, and ideal viewing angle of each screen, maximizing the impact of the 3D illusions.
Moreover every animation was customized to fit the dimensions, proportions, and ideal viewing angle of each screen, maximizing the impact of the 3D illusions.
