A phygital installation for Škoda Elroq RS, created in collaboration with Italian artist Marcantonio for the Pavilion of Contemporary Art courtyard in Milan.
The project combined figurative sculptures with multimedia layers — LED content, projections, holography, AR, lighting, and sound — to create a cohesive immersive journey.
Each sculpture, including the raccoon, flamingo, hummingbird, and moon, served as a storytelling anchor, blending motion and emotion into a unified narrative.
Role: CG Supervisor, Project Manager, CG Artist, for Sila Sveta
Managed overall content production. Created concepts, styleframes and assets.
Managed the entire production of the Campaign segment, from virtual location scouting and styleframe creation to R&D, animation, and compositing. Produced and remotely supervised the campaign shoot.
Managed overall content production. Created concepts, styleframes and assets.
Managed the entire production of the Campaign segment, from virtual location scouting and styleframe creation to R&D, animation, and compositing. Produced and remotely supervised the campaign shoot.
During Pre-production phase choose R&D-led approach, implementing cost-effective tech solutions while preserving artistic integrity.
Technical Details
Teaser Campaign: Hybrid workflow combining 360° location footage with CG elements and
AI-generated details, merging real and virtual into a playful visual style.
AI-generated details, merging real and virtual into a playful visual style.
Flamingo: AR integration via 8th Wall to blur the line between digital and physical. By EVR Systems.
Hummingbird: Traditional CG animation in Cinema 4D, displayed on an unconventional holographic surface.
Raccoon: Real-time visuals created in Unreal Engine for a distinctive, dynamic aesthetic.
The installation invites exploration and emotional connection — layered storytelling that shifts mood as day turns to night. It’s a subtle yet powerful synergy of art and technology, designed to surprise, delight, and linger in memory.
