An advertising campaign for a huge Russian electronics retailer encouraging better gift choices. The visuals featured an avalanche of socks and shaving creams, alongside a Matrix-style world filled with candies and teddy bears, humorously illustrating the "bad presents" concept.

Role: CG Artist.

Developed animatics for the advertisement,
selected assets, and curated color palettes to create visually impactful and cohesive content.

for 2A Postproduction

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