A campaign for Beeline Uzbekistan to announce a product update The project gamified the mobile operator’s features, presenting them as levels in a game:
Level 1: Exchange points ("Beeps") for internet traffic and minutes.
Level 2: Earn cashback and retail discounts.
Level 3: Use Beeps on streaming services.
Level 4: Receive special gifts from the mobile operator.
Role: Art Director and Project Manager.
Guided the team of designers, oversaw the creative process and ensured the creation of a unique brand-aligned worlds despite strict style guidelines.
Guided the team of designers, oversaw the creative process and ensured the creation of a unique brand-aligned worlds despite strict style guidelines.
