Role: Creative Director & Content Producer, for 2A
Led the project from the first call to final delivery. Ran client communication directly with the artist's team, translating loose vibes into a visual direction. Built the visual system, worked out how fan-made objects could live on screen. Managed content production across all tracks and the VJ loop library, staying close to the material at every stage.
The point was not to make another rave set.
Stock loops, tunnels, and particles can be played behind anyone.
Holy Priest needed something that could only be his, and it had to be funny and provocative —
the whole show is one big joke, and the visuals had to amplify it.
Stock loops, tunnels, and particles can be played behind anyone.
Holy Priest needed something that could only be his, and it had to be funny and provocative —
the whole show is one big joke, and the visuals had to amplify it.
Solution
The fans gave us the way in.
People come to Priest's shows with things they made themselves: knitted masks, crosses, plush toys of him. We took the toy version of Priest as the main character on screen, brought some of those fan-made objects into the content directly, and turned others into symbols that appear across the set.
People come to Priest's shows with things they made themselves: knitted masks, crosses, plush toys of him. We took the toy version of Priest as the main character on screen, brought some of those fan-made objects into the content directly, and turned others into symbols that appear across the set.
So people standing in the crowd could recognise their own work on the screens — a small bow in their direction.
And of course we spiced it up with controversial images and memes!
Priest isn't afraid to be funny, and that's his strength. He has fun on stage and means it, and people come to his shows for the same reason. We picked that up and put it on the screens.
Humour was in the brief from the start and stayed there through every stage of production.
Humour was in the brief from the start and stayed there through every stage of production.
First show: January 26, 2026 in Amsterdam.
The run is still going!
Agency: Sick & Sound
Artist Manager: Florian Eimers
Event Manager: Joris Ameln
Artist Manager: Florian Eimers
Event Manager: Joris Ameln
Visuals Production: 2apictures.com
Producer - Sasha Kuznetsov
Creative Director & Producer - Kristina Kubrina
VJ/Realtime Artist & On-site Supervisor - Denis Zabolotnyi
Track-Specific Visuals Production - fluks.studio
Finance Producer - Andrey Muratov
Producer - Sasha Kuznetsov
Creative Director & Producer - Kristina Kubrina
VJ/Realtime Artist & On-site Supervisor - Denis Zabolotnyi
Track-Specific Visuals Production - fluks.studio
Finance Producer - Andrey Muratov
VJ & Light Team: Visualprime
