The project included two distinct videos: a pre-match hype video and an architectural promo highlighting the unique design of Krasnodar Stadium and its surrounding park.
A high-energy pre-match hype video for FC Krasnodar, designed to boost team spirit and energize fans during home games. The video centers around the club's iconic symbol — the bull — brought to life in a dynamic and adrenaline-fueled narrative.
The campaign broke away from traditional green color palettes of the club, embracing a bold industrial aesthetic with concrete textures, lightning, fire, and robotic elements. The bull, reimagined as a futuristic, robotic figure, symbolizes strength and determination, aligning with the team’s values.
Content Styleframes
Role: CG Supervisor, CG Artist. Oversaw the creation of the content.
Developed an optimized setup for designers, enabling efficient content creation tailored to the screen’s format. Conducted R&D to develop solutions for the unique screen format, optimized the pipeline to support seamless collaboration across teams working in different parts of the world, and led production efforts.
Developed an optimized setup for designers, enabling efficient content creation tailored to the screen’s format. Conducted R&D to develop solutions for the unique screen format, optimized the pipeline to support seamless collaboration across teams working in different parts of the world, and led production efforts.
Alongside the pre-match hype video, we developed an architectural promo highlighting the Krasnodar Stadium and its surrounding park. The focus was on showcasing the innovative design and aesthetics of the spaces rather than football or fans.
The promo was created for a uniquely shaped screen resembling a boxing belt, with a resolution of 9790x753px. This format required a creative solution to fill the frame without distortion or empty spaces. Our team at Sila Sveta devised a replication technique, duplicating textures and elements to seamlessly integrate the visuals, which was refined through extensive testing.
To capture the best footage for this approach, a five-day shoot was conducted on site, filming the park and stadium from ground and aerial perspectives. In post-production, shots were carefully selected and optimized for the screen format.
Sila Sveta Team:
Creative Director: Vlad Sveredyuk
Producer: Maria Boya
Executive Producers: Alexey Rozov, Alexander Us
Creative Director: Vlad Sveredyuk
Producer: Maria Boya
Executive Producers: Alexey Rozov, Alexander Us
Production Director: Denis Sidorenko
Deputy Production Director: Anastasia Gurinova
Deputy Production Director: Anastasia Gurinova
Art Director: Vsevolod Kanishchev
Supervisor: Kristina Kubrina
Supervisor: Kristina Kubrina
Concept Artists: Anna Zakharova
Graphic Designer: Tatiana Zhiliaeva, Daria Kuzmina
CG Artists: Inna Savina, Yuriy Kaplitskiy, Sergey Martsul, Arthur Terletskiy, Kristina Kubrina
Architectural filming: Vadim Sherbakov
Graphic Designer: Tatiana Zhiliaeva, Daria Kuzmina
CG Artists: Inna Savina, Yuriy Kaplitskiy, Sergey Martsul, Arthur Terletskiy, Kristina Kubrina
Architectural filming: Vadim Sherbakov
Music & Sound Design: Monoleak
